Strategic and Objective Marketing Plan †Free Samples to Students

Question: Talk about the Strategic and Objective Marketing Plan. Answer: Presentation: I accept that my showcasing plan is an effective advertising approach since it tends to be estimated utilizing the SMART promoting abbreviation (Zacharakis, Spinelli, Timmons, 2011). It is explicit on the grounds that the two essential targets are to be accomplished each in turn each with its arrangement. The arrangement is likewise quantifiable in that the objective is to accomplish brand mindfulness by 60% and 20% inside one year. It is feasible in that its execution in spread inside a period and the objective of arriving at the whole pooch proprietors in Singapore is reasonable in light of the fact that I have fragmented the populace on a social premise. Besides, the advertising plan is practical in light of the fact that dependent on the asset arranging the anticipated development in deals is in accordance with our economical upper hand and inside the present conveyance organize. In conclusion, the arrangement is coordinated on the grounds that each projection has a course of eve nts, spending plan, and the separate dependable division. While composing my Marketing plan, I have figured out how to be vital and objective with my thoughts; gives that I recently was battling with. For example, I would now be able to have the option to design and sum up the essential purposes of my system independent of the interruptions from the day by day schedule. Additionally, I have figured out how to screen and measure my prosperity unbiasedly. I have likewise discovered that even with such a promising advertising plan, I need a similarly invested satisfactory group to make it fruitful. I might want to direct an open review the pooch proprietors in Singapore in particular German Shepherd Dog Club and so forth, and break down the current backhanded contenders in the event that I had additional time. I would embrace this by utilizing an apparatus like open site traveler to run a serious connection examination, to get content thoughts from my rivals by placing the contender URLs into advertisement words. Furthermore, I would screen the brand names of my rival, shop the contributions of my rival covertly and track the referral connections of my clients on the twitter account (He, Zha, Li, 2013). References He, W., Zha, S., Li, L. (2013). Online networking serious examination and content mining: A case Private company 2/E. McGraw Hill Professional. concentrate in the pizza industry.International Journal of Information Management,33(3), 464-472. Gotten to on second October 2017. https://pdfs.semanticscholar.org/6e96/7447486fc04a0f23df54e5f8499901604900.pdf Zacharakis, A., Spinelli, S., Timmons, J. (2011).Business Plans that Work: A Guide for

The Correlation Between Personal Responsibility and College Success Essay Example

The Correlation Between Personal Responsibility and College Success Essay The connection between's moral obligation and school achievement Roland Miner GEN/200 November 30, 2012 Sara Martin The connection between's moral duty and school achievement Even however some may state there is no immediate relationship between's moral duty and school achievement, the relationship with how dependable you are and how that influences your school achievement gets apparent with higher Grade Point Averages and generally speaking pride in your work. With these instruments, high GPA, inborn inspiration, and self-adequacy, you get during your school a very long time there is proof of making more prominent progress after graduation. Another imperative device that will be investigated, that isn't being educated however falls into place without any issues for certain understudies, is enthusiastic insight or presence of mind. The connection between how dependable you are and your school achievement is obvious from various perspectives. A decent system is to follow the prospectus and set up a course of action or timetable. Following a plan will assist you with spreading out your outstanding task at hand throughout the week, it will show that you are destined for success and is an incredible pointer of how capable you are. One of the most exceedingly terrible attributes that numerous individuals have is dawdling. As per â€Å"California Polytechnic State University, Cal Poly Academic Skill Center† (n. d. ) â€Å"The slowpoke is regularly astoundingly hopeful about his capacity to finish an undertaking on a tight cutoff time; this is normally joined by articulations of consolation that everything is leveled out. (Subsequently there is no compelling reason to begin. )† â€Å"At some point, he traverses a fanciful beginning time and unexpectedly acknowledges, â€Å"Oh no! †I am not in charge! There isn’t sufficient opportunity! (Qualities) The University states, later in their paper, the advantages of conquering dawdling â€Å"Peace of brain, a sentiment of solidarity and reason, and sound sentiment of being responsible for your life. While lingering causes you to feel week, futile, and defenseless, assuming responsibility for your life will cause you to feel solid, equipped, and fit. You will encounter expanded individual flexibility! † (Benefits of defeating dawdling) A capable individual won't hold up until the day the paper is expected to compose it. The last day ought to be set up for evidence eading and any very late changes. As any mindful individual will let you know, following a timetable and handing your work over on schedule and creating higher evaluations will present to you an excess of self-pride other insightful know as inherent inspiration, and self-viability. Spitzer found that (2000) â€Å"Academic self-viability is one’s certainty to prevail at the scholastic assignments as opposed to one’s genuine capacity. Understudies with high self-viability show more noteworthy psychological exertion, characteristic inspiration, tirelessness, and self guideline in their scholarly exhibition. The pride you feel realizing that you did the best occupation you could in the time you were designated. This exact same drive to inside fulfillment that will proceed all through your school a long time as well as will remain with you in all that you do. Natural inspiration and self-viability are not by any means the only rewards you will pick up. By taking as much time as necessary and creating extraordinary work you will see a generous increment in your Grade Point Average which is likewise your characterizing characteristic of enormity in school and past. â€Å"All undergrads share at any rate two objectives during their school vocation. We will compose a custom paper test on The Correlation Between Personal Responsibility and College Success explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Correlation Between Personal Responsibility and College Success explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Correlation Between Personal Responsibility and College Success explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer To begin with, they should perform scholastically, normally estimated by GPA (grade point normal). Second, they should advance in vocation improvement. † (Spitzer, 2000) Your GPA will remain with you all through your school vocation and is imperative to monitor and take a stab at better grades. It is after you graduate that your higher accomplishments will keep on checking. Numerous businesses will think about you GPA when searching for new workers. The activity you are applying for may come down to you and one other individual and something like a GPA could free you that vocation. It will help recognize you from others going after jobs that you want. Your high Grade Point Average will separate you from unremarkableness. A last significant advantage for consider is passionate knowledge. As indicated by an examination directed by Sparkman, Maulding, and Roberts (2012) â€Å"Emotional Intelligence is the arrangement of aptitudes that a Pearson needs to work adequately on the planet and what may be alluded to as â€Å"common sense† (p. 644). Their investigation with EI, albeit new and dubious, focuses to ow well an individual will â€Å"handle disappointment, control feelings, and coexist with other people† (p. 644). There is an uncontrollably mainstream network show that is right now communicating which shows a gathering of twenty to thirty something year old geeks attempting to work in the average everyday condition. They are portrayed in what we would call typical everyday capacities and associations and demonstrated how despite the fact that the y are the Einstein’s within recent memory they bomb hopeless on a social level. One of the geeks specifically does not have the enthusiastic insight to try and capacity with his own kindred erudite people. Examining this comedic bunch flop their way through life is an ideal, all be it outrageous, case of Sparkman, Maulding, and Roberts focuses on how significant good judgment is an unquestionable requirement to work in today’s society. They even venture to such an extreme as to propose that â€Å"Universities wishing to build understudy maintenance and graduation should utilize these scores to create educational program and extracurricular exercises to support understudy development in enthusiastic knowledge which will explicitly support understudies and establishments the same come to their instructive goals† (p. 50). To be an effective understudy there are numerous instruments for you to utilize, natural inspiration, self-viability, GPA, and even enthusiastic knowledge, just to give some examples. Every understudy should discover what instrument it will take to improve their accomplishments. There are those they may dissent, they may state that being capable has no conn ection to a fruitful advanced degree. They may even say that your Grade Point Average has no effect on handling a steady vocation. Zupek (2008) â€Å"While evaluations and GPA assume a little job in the pursuit of employment process, fortunately risks are, your GPA won't represent the moment of truth you with regards to getting a job† (what makes a difference the most? ). With this economy and during circumstances such as the present why run that hazard? For what reason would you not have any desire to give your everything? With a higher Grade Point Averages and a more prominent feeling of self-pride there is no limit to what you can achieve. References California Polytechnic State University, Cal Poly Academic Skills Center. (n. d. ). Recovered from http://sas. calpoly. edu/asc/ssl/dawdling. html Sparkman, L. A. , Maulding, W. S. , Roberts, J. G. (2012). Non-subjective indicators of understudy accomplishment in school. Undergrad Journal, 46(3), 642-652. Recovered from University of Phoenix Online Library Spitzer, T. M. (2000). Indicators of school achievement: a correlation of customary and nontraditional age understudies. NASPA Journal (National Association Of Student Personnel Administrators, Inc. ), 38(1), 82-99. Zupek, R. (2008) Does your gpa matter to managers? Recovered from http://msn. careerbuilder. com/Article/MSN-1577-College-Internships-First-Jobs-Does-Your-GPA-Matter-to-Employers/

Tips for Formal Writing

Tips for Formal Writing Composing expect numerous classifications. Formal composing is one class. It involves: scholarly composition, formal letters and business composing. It is administered by specific guidelines and guidelines that ought to be clung to. The following are tips for formal composition. Utilize succinct language The language utilized in formal composing impacts on the understanding degrees of perusers. The language ought to be clear so data is deciphered as it ought to be. Succinct language guarantees that peruser can rapidly appreciate the objective of composing. Scholarly gadgets, for example, misrepresentation, symbolism and analogies ought not be utilized in formal composition. Have an unmistakable objective Formal composing doesn't offer space for deviations or coordination of numerous subjects similar to the case in casual composition. It targets passing on a reasonable objective right from the beginning as far as possible. At the point when lucidity is seen recorded as a hard copy, the objective is all around conveyed. In scholarly composition, a postulation proclamation attests the particular objective that an examination paper plans to satisfy. Use words that are natural to you Utilizing superfluous complex words or jargon doesn't increase the value of any classification of formal composition. Indeed, more damage than anything else is finished causing formal composition to seem terrible. You should adhere to words whose importance is to the brimming with information. Curtness must be maintained Express data in the least difficult manner conceivable. The utilization of short and straightforward sentences is the way to quickness. Authors ought to stay away from the compulsion to utilize an excessive number of words. It makes formal composing show up less formal. For instance, the solution for malignant growth is the utilization of nutrient enhancements to help in its avoidance and treatment isn't reasonable sentence. This sentence is extremely long and somewhat uncertain. Rather, it ought to be communicated as: nutrient enhancements are the solution for malignancy counteraction and treatment. Utilize a third individual perspective This makes formal composing goal and expands a writer’s certainty. Utilizing first individual perspective I am of the opinion†¦ makes composing both casual and unconvincing. There are special cases in formal composing which require a first individual perspective. On the off chance that you are composing a proper letter looking for work, you should utilize the first individual mode in quite a while. This likewise applies when composing a scholastic paper that requires your own info. Utilize the non-contracted type of words The key point in this tip is to forgo utilizing withdrawals. Compressions speak to an abbreviated adaptation of words. The contracted words supplant explicit letters with punctuations. Words that are generally contracted include: won't won’t, can't can’t. In spite of the fact that the contracted words once in a while modify the importance of the first words, they make composing less formal. An essayist should pay special mind to withdrawals in an article and dispose of them. Utilizing devices, for example, the discover and supplant alternative accessible in Microsoft Word composing programming is a compelling method of totally disposing of compressions in formal composition. Utilize right accentuation and spelling Formal composing is incredibly directed by accentuation and spelling. To be sure that proper composing is consummately punctuated, editing and altering must be finished. At last, gathering data about conventional composing standards prompts a quality creative cycle. The tips talked about in this article will bolster essayists in their journey to get capable in formal composition. Aside from these tips, essayists should discover what different tips upgrade fitness in formal composition.

Free Essays on Outline The Challenges Faced By The Government In Abolishing Child Poverty

Diagram The Challenges Faced By The Government In Its Bid To Abolish Child Poverty â€Å"Because a reasonable society and the most grounded conceivable economy rely on abandoning nobody, Britain must expand on the changes removing about one million kids from neediness and give each kid the most ideal beginning throughout everyday life. So our aspiration is - before the finish of the following decade - kid neediness diminished significantly - on our approach to consummation kid destitution inside twenty years.† - The Chancellor of the Exchequer, pre-spending report November 1999 Neediness rates in Britain increased forcefully during the 1980s. In 1979, 12% of the populaces were poor. Neediness here is characterized as having net family unit pay underneath 60% of the middle pay, in the wake of lodging cost. By 1999 this had ascended to 24%. The circumstance is much more distressing for youngsters, with very nearly 33% of kids living in poor family units in 1999. Soon after taking office the New Labor Government made a pledge to divide youngster destitution inside 10 years and to cancel it inside two decades. The core value in accomplishing this objective was the conviction that the best course out of neediness is through work. Thusly, the administration presented a plenty of social strategy changes intended to â€Å"make work pay† for people who had moped on benefits for a really long time. The essential approach acquainted with change work motivations was the Working Families Tax Credit (WFTC), however other significant arrangements, for example, the National Minimum Wage, the different New Deals, changes to the National Insurance framework, the lower pace of Income Tax and a National Childcare Strategy were completely planned as a major aspect of a bundle of government assistance to work strategies. What's more, the administration is handling the neediness issue by raising advantages for non-working families. Conveyance of poor kids by work long stretches of family Absolute hours worked by all people in household Actual destitution designs 1999 Projected neediness in 1999 if wo... Free Essays on Outline The Challenges Faced By The Government In Abolishing Child Poverty Free Essays on Outline The Challenges Faced By The Government In Abolishing Child Poverty Framework The Challenges Faced By The Government In Its Bid To Abolish Child Poverty â€Å"Because a reasonable society and the most grounded conceivable economy rely on deserting nobody, Britain must expand on the changes removing almost one million youngsters from destitution and give each kid the most ideal beginning throughout everyday life. So our aspiration is - before the finish of the following decade - kid neediness decreased considerably - on our approach to consummation kid destitution inside twenty years.† - The Chancellor of the Exchequer, pre-spending report November 1999 Neediness rates in Britain increased strongly during the 1980s. In 1979, 12% of the populaces were poor. Neediness here is characterized as having net family unit salary underneath 60% of the middle pay, subsequent to lodging cost. By 1999 this had ascended to 24%. The circumstance is considerably more distressing for kids, with very nearly 33% of youngsters living in poor family units in 1999. Soon after taking office the New Labor Government made a pledge to split kid destitution inside 10 years and to nullify it inside two decades. The core value in accomplishing this objective was the conviction that the best course out of neediness is through work. Therefore, the administration presented a plenty of social arrangement changes intended to â€Å"make work pay† for people who had moped on benefits for a really long time. The essential arrangement acquainted with change work motivating forces was the Working Families Tax Credit (WFTC), yet other significant strategies, for ex ample, the National Minimum Wage, the different New Deals, changes to the National Insurance framework, the lower pace of Income Tax and a National Childcare Strategy were completely planned as a component of a bundle of government assistance to work approaches. Also, the administration is handling the neediness issue by raising advantages for non-working families. Dispersion of poor kids by work long periods of family unit All out hours worked by all people in household Actual destitution designs 1999 Projected neediness in 1999 if wo...

Contributions of Ancient Egyptians - Free Essay Example

Ancient Egyptian have been a part of civilization dating back over 3000 years ago and throughout the years showed longevity and the ability to adapt and develop in order to sustain their culture. Ancient Egyptians have always shown to be a consistent and stable civilization, growing and expanding with time. As well as improving what already had a foundation in the culture. Due to the impact of the Ancient Egyptians, there are numerous human advancements that added to the ascent of our current society. The things we see today has been shaped or frame enhanced to withstand the trial of time through the duration of ancient history. Starting with the structures of structures, religion and pyramids, the impact of craftsmanship, and other notable elements of their culture, everything influenced the culture around them. The old-fashioned advancement of the Egyptians was a standout among the other notable societies in our ancient history. The ancient Egyptians formulated a way for them to communicate which was the building block for the alphabet we learned and teach our youth today. Before the formation of the alphabet, the Egyptians would express their thoughts with the use of pictures used as idea or hieroglyphics. The use of hieroglyphics was first viewed as sacred writing because they were written by priests. In order to communicate, they did so with the art of pictures until they came up with the idea of using pictographic signs which to others would make their form of communication look lengthy. They reduced the number of pictographic signs over the years, until finally creating the alphabet. They engraved it on a stone for remembrance. In the early years of Egypt, although proof of life had been noted, there was a sudden shift in the lands which resulted in the expansion of the Sahara Desert. This expansion was one of the most important activities of the Egyptian culture because it caused the human civilization to move closer to the Nile which would benefit them agriculturally in years to come. It gave them an open opportunity to find a consistent and reliable source of water to help nourish themselves and feed their crops. Majority of the settlement around the Nile River was not in the delta region of it, but many settled in the Nile Valley along the river close to where it begins its flow into the sea (Khan Academy. Nov 2, 2018. https://www.khanacademy.org). Living along the Nile and experiencing the regular flooding, which they learned would provide them with a nutrition rich soil provided to their crops once a year. This land was then referred to as Kemet, black lands, and blended its darker and denser soil with the red sand of the desert, which created this great agricultural area. Due to an unexpected timeline of depletion of that soil, there was a huge decrease in food availability. The Nile was also used again in the ancient Egyptian culture. Along with the agriculture that the Nile has it noted use for, the Egyptians also used it for paper upon the discovery of a plant along the banks of the Nile. The plant found along the banks was named Papyrus, which was a tree whose leaves were mended together by gum to create a long roll. After applying a polish to smoothen the ridges of the paper, a lengthy roll was made for the Egyptians to then began writing their ideas. The ancient Egyptians were great architectures and built many monumen ts that were important pieces of their culture. The Egyptians had been building pyramids for years using them for tombs and they also were monuments to the kings that asked for them to be built. The building block for the structure of these pyramids started as a mathematical puzzle, know today as the Pythagorean Theorem. Some myths say that those who helped the Egyptians build these monuments were enslaved, but studies say that they were actually peasants that were doing work during the off season for farming. They did in in a way similar to taxes, each household was required to have a resident that was in good healthy standing to work on the pyramid or monument to be built, excluding the wealthy who could just pay the cost of labor to be done. This stipulation within the government showed the power to force those in the culture to provide labor and the advantages of the wealthy and their ability to buy themselves out of work. They didnt stop at just pyramids and monuments, however they even began to build ships so that they could have a route of transportation for the trading of goods such as gold, copper, incense, and ebony (Khan Academy. Nov 2, 2018. https://www.khanacade my.org.) After years of growing crops and using only resources from their civilization, during the New Kingdom of Egyptian culture, they were able to establish a trade network to help expand the economy and bring more riches to the Egyptians. At first the Egyptians were doing trade without making a profit but once they discovered that their resources would be valuable to other countries, they set up an effective and efficient bartering system that brought wealth to the economy. Some of the trades were dont by negotiated without violence, others had to use the tactic of military campaign which forced the opposing countries hand. She also brought together many projects to be constructed and monumental pieces such as the mortuary temple in Deir el-Bahri (Khan Academy. Nov 2, 2018. https://www.khanacademy.com). Along with building new temples and monuments, she arranged for those that had been abandoned and neglected to be repaired. In the Middle ages of the kingdom of Egypt the Egyptians had formed a powerful army starting with them having unity between the kings in order to try and gain the power of the governors back. This then resulted in each king having an allied army ready to defend his culture and those a part of it. Over years of having armies at the hands of the kings, the Egyptians were able to regain the control of resources that were substantial to the population of the Egyptian culture. The framework set by Egypt could have been the building block and light shed on other countries, and now every country has armies of multiple forces ready to fight for their respective countries. The legacy left by those in the early Egyptian culture and the contributions given to the modern world stretches further than explained above. Ancient Egyptians were the establishment of the things we see and experience every day. They gave insight on forms of communication and writing, and made a way for those to be in control of their own resources and crops, as well as providing other countries and nations around them. Creating ways for them to receive goods that could enhance their culture. Although not expressed above, they also gave ideas to countries in respect to burying loved ones and the respect that should be given to the dead by mummification and having proper monuments intact for those in authority to have a place for burial. Not only were there monuments for proper burials, but notable and famous architectures such as temples and sculpting of gods and the known sculpture of the pharoah. The list could continue, but the point taken is that the ancient Egyptians were the driving force of the development of not only Egypt, but countries like the United States. Many things in the history of Egypt have shown its ad vancements and evolutions dating to the present day.

Role of Criminal Justice and Administration in the Country - 275 Words

The Role of Criminal Justice and Administration in the Country (Essay Sample) Content: Criminal Justice and AdministrationName:Tutor:11th September, 2014 IntroductionCriminal justice and administration is an administrative or management unit in a country which focuses on ensuring that there is fairness in a countrys justice system. It aims at tackling crime and maintaining social calm. Its main components include administration within the police department, the part played by courts in maintaining and restoring justice and fairness. It also entails the correction strategies put in place by the justice system towards law breakers in a country (Vold, 1987). This essay will briefly review each of these three parts of criminal justice and administration.Administration in the police department focuses on how criminals are handled; police recruitment (qualities considered) and overall ethical conduct of these officers. Police officers are not expected to handle suspects inhumanly. There are two major theories put forward about justice ethics; utilitarian theo ry and deontology theory. All of them emphasize that if moral action has to be taken against suspects then it has to be for the good of the whole society. Police administration also entails traffic operations, managing criminal investigations and community policing. Administrators in the police force include the police chief or commissioner of police and his assistants along with other senior police personnel.Courts have the duty to determine who has broken the law and what action will be taken against him or her. Judges are to give appropriate rulings on cases depending on evidence, prosecutors and lawyers are also to represent relevant parties effectively. Internal disputes involving lawyers, judges and prosecutors are to be handled professionally. This is part of what the criminal justice administrators are expected to handle. In this case, administrators include chief justice, head judges and other senior members of a countrys judiciary system (Vold, 1987).The Nature of Criminal Justice And AdministrationCriminal justice and administration is more of an academic discipline with extensive research areas such as comparative criminal justice, forensic psychology and juvenile justice. It is quite distinct from criminology which deals with causes of crime and how to tackle them. Comparative criminal justice has emerged as a major research area where various criminal justice and administration systems are compared and contrasted, hence enhancing criminal justice systems in various nations.Crime has evolved in the recent past from rape and sexual assault to robbery to general assault. Today, crime has gone hi-tech hence the need for more elaborate and efficient crime handling system has come up. Criminal justice and administration has gone through various transitions or eras hence it has eventually reformed with time. It went through the industrial era of the1880s to 1950s, the civil rights era of 1950 to 1980s to the modern transitional era (Clena, 1992). There are four criminal justice systems in the world; Common, Islamic, Civil and Socialist systems (Akers, 1978). Common law systems are found in USA, Britain and other commonwealth nations, civil law systems are found in Sweden, Japan and also in Germany. Islamic law is associated with Arabic nations while socialist systems are common in socialist states such as China. Each of these systems have their own way of ensuring law is obeyed and crime, tackled.Criminal justice systems in various nations in the world are related hence they can be compared and contrasted (Vold, 1987). The criminal justice and administration of the USA and that of united kingdom and noted that the criminal system of USA heavily inclines towards the defendant...

How Cultures of Surveillance Are Created in Everyday Life Free Essay Example, 1500 words

Despite the fact that surveillance plays an essential role in enhancing security, ethical issues have emerged on the violations associated with surveillance. This stems from the fact that surveillance interferes with the privacy of individuals. However, the basis of a society of surveillance can be traced to the information that people give out voluntarily, for example, interactions and transactions with government, corporations, and peers. The press, politicians, and policymakers view the use of CCTV as effective and encourage criminologists to use surveillance (Monahan 2010, p. 5). On the other hand, professionals who concentrate on civil liberties criticize surveillance because of the danger it causes. Critics perceive surveillance as the trade-off between the civil liberties of individuals and control of crimes (Stephen 2011, p. 44). Traditionally, governments had limited resources and could not manage to survey the entire population at once. As such, there was a heavy reliance on watching with the aim of controlling the population. With the advent of modern technology, it has become possible to observe many people at once and no one can observe the one who observes them. We will write a custom essay sample on How Cultures of Surveillance Are Created in Everyday Life or any topic specifically for you Only $17.96 $11.86/pageorder now The cultures of surveillance have enhanced efficiency in observing the behavior of the masses. This is unlike the traditional ways of surveillance and observing that needed the presence of the person observing (Stephen 2011, p. 47). The United Kingdom can be regarded as the nation, which has embraced the use of CCTV surveillance more than any other nation in the world. There are around 4.2 million CCTV cameras spread all over Great Britain. The cameras monitor and record the actions and behavior of people who pass in front of them (Stephen 2011, p. 53). For example, the cameras monitor the movements of people who may spend time or linger outside jewelry shops, or people whose movements can be regarded as suspicious. Moreover, some cameras focus on facial recognition of persons who may be viewed as criminals or suspects who may be planning to conduct acts of theft.